"Scariest Movie of the year" hail some handpicked reviews displayed all over the billboards in London. 

Scariest movie? Obviously each and everyone of us finds different things scary. Some of us want to be chilled at the bone, frightened, or watching in horror as something occurs that makes us want to rip our nails off... It's the whole point of going to a movie - to feel things and be entertained. However, Drag Me To Hell didn't deliver on the frightening bit or the scary elememt. I got a bigger chill from the drink I was sipping from! Instead I watched this film and I, amongst others, ended up laughing in bits that blended horror with humour - accidentally or not I'm left unsure. This film is possibly the worst film I've seen all year and I'm rather gutted because, for once, I made it to the cinema to watch a horror. A film that saw good reviews... from people I can only assume had clearly not watched the same movie. An awful film. A funny film. Even an entertaining film, but scary and horrifying it was night. Leave the low-budget, fear factor horrors to the people who understand that the imagination, when left to it's devices, is far more scary. Blair Witch got it right and no film since has scared me at such a level since